What Are You Offering Your Customers That Your Competitors Aren’t?
That question really sums up your entire business nicely. I read a good post called Differentiate or Die that touched on this issue, and it has set me to thinking.
To put it another way, if a customer said “John, I’m considering buying this product from you and from yourcompetitor.com. Why should I buy it from you?” What would answer the customer? Do you have compelling reason? If not, you need one (or more) – NOW!
Here are some benefits you can offer your website visitors to differentiate yourself from your competitors. This is by no means an exhaustive list – if you can come up with unique benefit you can offer your customers, you are on your way to success.
The bottom line is that if you want to get customers, you MUST offer them something that your competitor(s) don’t or can’t. In some cases, you may be selling the exact same product, so it’s even harder to differentiate yourself. But it’s still very important!
What ways do you differentiate yourself from your competitors?
Posted in General Business
August 1st, 2007 at 1:24 pm
something i really believe can/will set you apart from the rest is being a see-through company. when it comes down to it: who would you rather buy from? someone you feel like you know and can trust or someone who you have no relationship with but can save a few bucks? hands-down for me, i’m all about the relationships and i think there are a lot of us out there like that. this is definitely something i’m striving for in the development of my company. great topic and one that everyone should have an answer for. you will be asked that someday soon.