Google Audio Ad’s AKA Google Radio Ad’s

July 19th, 2007 by Noah
google-audio-ads-aka-google-radio-ads

OH YEAH! Google radio advertising is finally here. And sooo affordable. I am currently running ads for Raleigh and Charlotte NC for around $3.00 per thousand impressions (estimated). I have had Curtis media, a local radio station call on me before. With minimum commitments of $1,500.00 per week for multiple week commitments. With Google radio ads you can edit your bid’s. Get up to date estimated impressions information. How many air plays you have gotten. Pause and resume with one click. You can target time of day, Age, other demographics, music genre. I am very impressed with Google Audio ad’s. And for the price it is definitely something I will tell my clients about! My first ad got rejected for being misleading and trademark infrengement. I got it cleared up and resubmitted. My man Chris Hooked me up over @ www.provoiceusa.com with a great voice over and music. Chris is very fast, great communication, and does a great job. The google ad creation marketplace hooked me up with him. Also I will be credited back for the audio ads I do up until the end of July. Needless to say im pretty excited about it. For me and my clients!

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Are Nofollow Links Really No Follow?

July 5th, 2007 by Adam
are-nofollow-links-really-no-follow

Supposedly, search engines ignore nofollow links. But do they really?

A couple months ago, Shard did a test to determine how Google treats nofollow links. The results of the test were interesting, but not quite 100% conclusive, since the search term used was a mis-spelling, which Google recognized and highlighted results for the correctly spelled word. (The test was done using “piderman 3″ which Google correctly recognized to be a misspelling of “Spiderman 3″. Google then displayed and highlighted results for Spiderman 3 in the searchresults.)

Plus, another test was done which indicated that only Yahoo and Ask pay attention to nofollow links. This test only measured the indexing power of nofollow links, though, not the ranking power. (Interestingly enough, I found a nofollow link that was returned using the Yahoo link: command the other day…)

My Test

So, I’ve decided to do our own test to add more data to the nofollow debate. I’m currently running a test to determine:

  • Do Google/Yahoo/MSN follow and index pages from nofollow links?
  • Do Google/Yahoo/MSN rank pages based on the anchor text of nofollow links?

Here’s How The Test Will Work:

I’ve chosen a keyword that returns no results on Yahoo, Google, and MSN. I’ve written a page on one of my sites that is not linked to, and does not include the keyword or any similar word. I’ve then linked to the page from several other sites using nofollow links.

Now we just have to wait and see what happens. When the results come in, I will post them here, so be sure you subscribe to our RSS feed!

Posted in Search Engine Optimization | No Comments »

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