Google Print Ad’s In Full Effect

“Did you see my News Paper Ad?”
It’s now a question you can ask your clientele. Google has officially rolled out its news paper advertising interface. You will find it under the “Print Ad’s” Tab in your Google AdWords account. I have not yet personally run any Google Print Ad’s as of yet. Or for my clientele. I did go through the process to get some ad estimates for my local newspaper that has 179K circulation monday thru sat and 200K+ on sundays. The per day issue price desired from Raleigh News and Disturber…oops…I mean News and Observer is about $800 for week days and about $1,000 for sunday. The cool thing about the google interface is it allows you to place your bid for the ad spot at a percentage of the premium request cost desired from the publisher. So you can say “Im willing to pay 75% of the price the publisher is asking.” and you might just get that, if they don’t have others lined up and ready or if the other bidders are not as high as you. It’s a great set up. Very user friendly as always with Google standards. They even have a section to hook you up with ad designers to help you create the ad you want to run. You can also select the size from really small to full page. I recommend you get in there and price out your local Publisher or the publisher in your target market. Maybe even try to run one for 10% of asking price and see if you get it….You never know, Especially with it being so new. From first impression still looks like the print ads are for marketers with deep pockets.